Community, connection and data-driven design.

Brand Strategist with nearly a decade of experience, has helped shape some of the world's most recognizable brands.
She thrives on the challenge of distilling complex company-wide initiatives into a cohesive brand experience.

Emma believes in fostering relationships with community stakeholders, finding hidden insights within marketing analytics, and embracing the art of creative thinking to not only advance business objectives, but truly uncover what a brand can become.

Capabilities

  • Strategic Mindset

    Being academic is one thing, but great strategy requires the ability to tell the truth in a way that's both inspiring and provocative. You “can’t solve a problem with the same kind of thinking that created it.”

  • Creative Approach

    Backing up creative decisions with data. Having been on both sides of the brief, I pride myself in being a team player when it comes to collaborating across disciplines/departments.

  • Industry Expertise

    I welcome new challenges with open arms, but my past work gives me a leg up in tech, DTC, and retail/ecommerce.

Case Studies

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a project you want to share with the world. Whatever it is, the way you tell your story online can make all the difference, and I’m here to help connect the dots.

Large marketing rebrand in house for Microsoft product, conducting brand audits and a product positioning strategy to meet demanding needs for developers worldwide.

I entered into this position with experience working on developer tools and producing digital events. Although I had limited UX experience, I sat on the UX team and fully immersed myself into picking up a new skill set.

With an audience of 7M+ people, our goal was to match their product needs, and after extensive research was conducted, I led a project developing a comprehensive content strategy for a website launch. I presented highly technical subject matter in an engaging and accessible manner, resulting in a 220% increase in stakeholder engagement.

Click the photo to visit the live website.

Microsoft .NET

Activated in-house digital campaigns for Vans out of Costa Mesa, CA. My team created content for landing pages, A/B testing, email templates, advertisements, and creative briefs on the direct-to-consumer team to internal and external partners. Each project had a single designer assigned, so I was the point person for all multimedia production.

I rose email engagement by 85% via Salesforce Marketing Cloud tools after we re-designed the digital experience to adhere to web accessibility standards. Although the work spanned across multiple sports (snowboarding, skateboarding, surfing, etc.) I focused heavily on the MTE collection which supports all outdoor athletes/consumers.

Vans

Re-defined the future of holistic fitness united through joy of movement and a more inclusive and accessible wellness community for all. I was apart of launching the first full collection in our holistic fitness wear labeled, “The Feel Good Collection.”

During my time at Nike, there was an internal reorg to sit on sport-focused teams. Holistic Fitness had just been introduced to the world, so this was the first full collection launch. Although it’s a large company, the Holistic Fitness team was scrappy and small, hence the various roles I played in this project, and would soon become a new stream of business for Nike. We were speaking to a new consumer which gave us the opportunity to expand what sport meant to her.

This work supported our brand marketing department, who set a goal to onboard 500+ new trainers to the Nike family.

Nike Holistic Fitness

Maintained the AOR relationship in between Jack Morton and Liberty Mutual during my time at the agency. Since I sat in the West Coast office, and Liberty Mutual was a client out of our Boston office, it was one of the first successful cross-functional projects across our American teams.

My job was to streamline the global employee trainings, across 10+ languages, and visualize them in an engaging manner, which in turn, maximized employee engagement and increased their overall retention.

I leveraged my creative background to work hand-in-hand with a developer and learned the in’s and out’s of corporate (internal) communications.

Liberty Mutual

Developed a go-to-market strategy and designed a seeding kit and digital assets around a highly-anticipated running shoe launch, the Invincible 3.

With a small but agile team, I was initially pitching product ideas to the Creative Director. Once we developed our strategy we began producing each bespoke seeding kit element.

I led the app content piece of the work, which featured custom Nike Training Club (NTC) audio workouts by Coach Bennett himself. Working under an Art Director, we developed the rest of the kit: a runner’s handbook, magnet, stickers, robe, head pillow, custom made bag that turns into a pillow.

The shoe launch garnered 10M+ impressions across Nike channels, since the chatter around a ‘marshmallow-like’ running shoe was leaked shortly before our campaign launch in January 2023.

Nike Running

With a degree in communications and advertising from the Savannah College of Art and Design (SCAD), I spent the first part of my career at Jack Morton in San Francisco, then spent the next few years in full-time contracts at places like Microsoft, Nike, and most recently worked for Vans all from Los Angeles. My work has spanned across marketing, campaigns, digital products, experiential, and social, ensuring every idea is beautifully crafted and leaves a lasting impact.

I’m now based in Honolulu with my partner, where you can find me working between HST and PST, hand in hand with small business owners and entrepreneurs. When I’m not at my desk you’ll find me canoe paddling, hiking, or running up craters. Send me a note if you want to connect!

About Me

Figma
Google Analytics
Adobe Creative Suite
Salesforce Marketing Cloud
Google Suite
Microsoft Suite

Software

Skills & Services

Brand Development
Campaign Analytics
Digital Marketing
Creative Strategy
Content Strategy

Testimonials

  • “Emma’s sharp eye, rigorous organization, excellent communications, and unbelievable work ethic impress me every day. She leads with confidence and a warm sense of humor, and I’d work with her again in a heartbeat.”

    Emily Stoll, Executive Director of Design
    @Microsoft

  • “Emma is a total joy to work with — talented, professional, collaborative and just a lovely person! Emma is a team player always ready to lend her insight and voice to a project, as she did on our campaigns. I was always happy to see her in the office and always felt like my copy was in good hands with her at the helm.”

    Rachel Kash, Narrative Director
    @Nike

  • "Emma is an excellent partner in so many ways. She has an exquisite creative mind and is a great problem solver. She is extremely versatile when it comes to being solution-oriented, as she can think through client needs with many different hats on."

    Sean Sales, Senior Creative Producer
    @JackMorton

  • "Emma's insights and creativity were instrumental in shaping a brand that resonates with my target market. Beyond delivering a stunning visual identity, she also provided the confidence and clarity I needed to move forward with launching the business. I secured clients within the first week of launching!"

    Laura Normile, Small Business Owner
    @WovenCareers